TV Guide Network Rebrand

When Lionsgate acquired TV Guide Network, the new season marked a complete programming overhaul, including the debut of Curb Your Enthusiasm and Weeds on a non-subscription network for the first time. To build excitement, we launched a campaign centered on real fans sharing their love for the shows they couldn’t get enough of, reinforcing the network’s new “Can’t Get Enough” brand identity. Leveraging TV Guide’s most recognizable asset, the iconic red chicklet, we framed this semi-testimonial fan piece to seamlessly and emotionally connect with our TV fan base.