Con Garra Clothing

Pushing FOX Deportes to become the #1 Hispanic Sports Network required a strategic focus on Hispanic millennials. To forge new connections, FOX Deportes partnered with UBM Management to launch a Latin-inspired clothing brand for its audience. This brand not only complemented the FOX Deportes identity but also embodied the spirit of 'Con Garra'—passion, pride, and determination. Our goal was to create a movement that blended fashion and sports, igniting conversations around the lifestyle of our new target audience.