When You - Couples App

For the launch of When You, a romance-focused app designed for committed couples, I wanted to craft a visual and emotional narrative that resonated with the brand’s mission, keeping the spark alive. Using a series of intimate, cinematic moments, couples walking along the beach, sharing quiet glances, and embracing, each scene was designed to reflect the emotional depth of modern romance. The color palette was intentionally softened with a slight desaturation to evoke warmth and intimacy, while an upbeat romantic track underscored the connection the app fosters. Beyond the visuals, I ensured the product’s functionality was seamlessly integrated, highlighting key features in a way that felt natural and aspirational.

Executive Creative Director
Writer
Editor
​Graphic Design