Wendy's College Football Brand Partnership

In this partnership, we set out to connect with Wendy’s fans while positioning it as the ultimate tailgate treat, tapping into the fast-food habits of college students. The result: a playful spot featuring football legend Matt Leinart and host Rob Stone. Sports fans love player stats, but here the twist is Leinart breaking down the numbers for a Wendy’s delivery driver. The distraction proves costly. Matt ends up stealing his co-host’s entire order.