U.S. Open

Elevating the U.S. Open with the FOX attitude called for a campaign spot that showcased the network’s signature voice. Set at Chambers Bay on the Puget Sound, one of the toughest courses in golf, famously home to just one tree, this approach was truly out-of-box for golf and embraced the course's  eerie, almost otherworldly atmosphere. Inspired by Stephen King’s The Shining, I crafted a spot that distinguished this U.S. Open from anything seen before, challenging, unique, powerful, and an event impossible to ignore.