UFC Dynasty

The UFC put together a powerhouse lineup of fights for FOX, that showcased its 'dynasty' of fighters. This was a big even and to elevate it beyond a typical UFC campaign, I took a different approach, focusing on the larger-than-life fighters in a stylistic "TV series" open  rather than a standard blow-by-blow highlight reel. The popular track Dynasty by Yazz and Timbaland wasn’t just a powerful choice; it also created a strategic cross-brand tie-in to tap audiences of FOX’s hit show Empire.

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