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UFC: The Ultimate Fighter
The Ultimate Fighter series offered aspiring fighters a shot at joining the UFC, but this season was different. The winner would face off against the reigning champion, Demetrious “Mighty Mouse” Johnson. The messaging needed to convey that this competition was one for the ages, highlighting the intense struggle to become number one. Inspired by Gustave Doré’s “The Fall of Rebel Angels,” the visuals captured the contestant's journey and determination, to be the one left standing,
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Agency: Laundry
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