Monster Energy - WWDITS

This concept pitch brought together FX’s What We Do in the Shadows and Monster Energy in a high-energy, cross-promotional campaign designed to excite a shared audience of Millennials and Gen Z. The idea centered around Live Like a Vampire, a co-branded creative platform featuring social media challenges, immersive fan activations, AR experiences, and over-the-top content starring the show’s characters. The approach was to positioned both brands to attract new fans while strengthening loyalty with their core audiences by blending Monster’s intense lifestyle branding with the show’s cult-favorite comedy.