Daytona 500 Hamlin's Letter

Denny Hamlin once wrote a grade-school essay declaring that he would grow up and win the Daytona 500, and he did just that. To complement our NASCAR campaign connecting fans to the stories behind the drivers, bringing his childhood dream to life was a no-brainer. I opted for a playful, FOX-style animation that cut through the clutter both on-air and on social media,