Gordon Ramsay: Pork Sliders

The Daytona 500 is the Super Bowl of racing. So why not create a Super Bowl-esque campaign around it. We called it "Happy Daytona Day" and encouraged race fans and the general audience to make this a must see event and a must to throw party. Then we took it a step further with a Gordon Ramsay content activation.  With my background in directing food demos for the Food Network, I was tasked to write, produce, and direct Gordon making custom Daytona Day recipes that viewers could then download and make themselves.  The real challenge, cut a 40min demo down to 6min. The result was a fast-paced and engaging edit that kept all the flavor for viewers to watch and rewatch online.