FOX Sports Opinion Show Launch

To help kick off FOX Sports’ shift from traditional news to an opinion-driven talk format, I developed a launch concept that aligned directly with the vision of the President of FOX Sports. After digging into the strategy, reading press interviews and internal messaging, I created a campaign approach to reflect the tone and ambition of the new direction that coincided with the launch of a new opinion show, First Things First. Presented alongside two other creative concepts, my approach was chosen to lead the launch and became the foundation for the full campaign.

Creative Director
Writer
Agency: Ant Farm