Avatar Way of Water 3D IMAX

Sometimes, the simplest approach makes the biggest impact. With James Cameron’s long-awaited sequel on the horizon, it was all hands on deck to make this chapter as big as the first for IMAX. And the only way to truly experience Pandora? IMAX 3D. The challenge  to get in theatre IMAX audiences to upgrade to IMAX3D for the movie and enjoy a more immersive experience than 2D screen. With Pandora’s oceans taking center stage, I broke the trailer pod mold ditching the usual music stops and drumbeats for a more immersive visceral clip and asked the audience to image the Avatar experience in 3D. 

Creative Lead
Editor