24 Talladega NASCAR

To drive excitement for 24's new season, we put the pedal to the metal by pairing it with one of the most intense races on the NASCAR circuit: Talladega. The crossover delivered heart-pounding action, split-second decisions, and edge-of-your-seat intensity that comes with both venues while leveraging the star Kiefer Sutherland. The result was a 10% increase in the race's audience and record ratings 24's premiere.

VP Creative Director